How to Spread Your Online Business through E-Courses

and E-Coaching

Many business websites are doing business online by conducting E-courses and offering e coaching for a large range of subjects and vocations. E-course is a series of emails send to the subscribers at certain intervals, whereas E-Coaching is a process wherein the instructors offer e learning or training to their students or clients located at distant places. E-coaching is a novel idea of sharing your expertise and knowledge with the people at distant locations who are willing to learn from you and pay you for your expertise. 

E-coaching and E-courses as Internet Business Models

E-Coaching and E-courses are the best way to use the advancement in communication technology and offer learning solutions to people at faraway places which was not possible earlier. E-courses and E-Coaching are good sources of making money online. Though distinct in nature, both E-Course and E-Coaching can be used effectively to make money online by getting paid subscribers/students or to promote your online business.

You can have a direct as well as indirect advantage from E-courses and E-Coaching. In the direct mode, you can promote your E-course or E-Coaching to the people willing to pay you for your expertise for personal or professional development. Alternatively, you can use the E-courses and E-Coaching for promoting your online and or offline businesses. In this mode, you have to offer the E-course or E-Coaching free. However, when you are offering free E-course or E-coaching, you are increasing the online visibility and traffic for your website and business. Moreover, by offering these courses, you promote yourself as an expert in your business niche and the visitors would have more faith on you. These students/ subscribers are pre-sold customers for your products for your affiliate business and help in enhancing the profits for your online business.      

Starting Your E-course or E-coaching Business

Here is some information that will help you in starting your E-course or E-coaching business. 

E-Course

Technology plays a major role in starting and running an E-Course. You can automatically send emails to the subscribers through follow-up autoresponder software. You can use this software to send emails at fixed intervals. Most of the software for this purpose are automatic and does not require any human interference for registration and sending the mails. Here are some tips on how to create an e-Course.

• An e-Course should be short, containing 8–10 messages. A flurry of messages does not serve the purpose.

• Spread the entire information uniformly over the series of emails. Break up the information into sub-topics for better understanding. Keep the information interesting throughout the course to retain the subscriber’s interest and curiosity for next messages.

• Create links to previous email messages for reference and information.

• To make the program effective, make a template for the eCourse and save the content marking it as day 1, day 2, and so on. When you are sending the e-course to the users, make sure to place the subscriber information such as the email address, IP address from which you received the request, and subscription date on the email. This is your protection against spam allegations.

• Your e-Course should be informative, which will help build your professional credibility.

• Place your resource box at end of each message. Offer discounts on your products/services to the subscribers.

• Do not allow too much time-gap between two e-mail messages.

• The subject of your e-course should relate to your products and services to draw people to them.

E-Coaching

E-Coaching is also known as distance coaching or telementoring through teleclasses. E-Coaching is done through e-mail, video conferencing, telephone, instant messaging or a combination of these methods. E- Coaching is making its presence felt in the field of business, education and sports. The benefits of E-Coaching are:

• Customized coaching through distant support and consultation

• Expert advice from global professionals

• Receiving information, knowledge, training an ongoing basis

• Constant access to knowledge and information

Not much research has been done to show whether E-Coaching has any substantial advantage over conventional in person coaching. Claims have been made over the benefits of E-Coaching over other methods. It has been reported that the feedback over E-Coaching or distance coaching is at par with the feedback received for face-to-face coaching. Telementors can even help the school students make career choices. People facing professional challenges have benefited from distance advice and knowledge provided by experts in their respective fields.

Reviews and discussions with practitioners have shown that E-Coaching can help even better, where goals are set for distant clients to achieve, and their performances are monitored. Programs, such as transfer of training, project support, goal setting, leadership and management training, can work well through E-Coaching. E-Coaching can do wonders when it is difficult to invite management experts living in distant locations. Here are some points that can make E-Coaching an effective learning tool.

• The mentors of an E-Coaching program must be experts in their respective fields. The success of an E-Coaching program depends on the faith that the clients have on their mentors’ knowledge.

• Extensive goal-setting and strict monitoring should support the processes. This will help to ensure that the clients remain focused and achieve their goals.

• E-Coaching programs should be focused on avoiding dead ends and finding solutions for the unforeseen problems. 

E-Coaches, who have been successful with in-person coaching programs, can be useful for E-Coaching assignments. It is important for them to have the necessary skills required to impart knowledge and training because E-Coaching is a far more challenging job than in-person coaching.

E-coaching is more challenging when compared to e-courses because it requires personal interaction between the coach and the trainees. This process requires more time and money and generally requires a paid subscription of fee based income module for making profits. 

E-Course and E-Coaching can be used as effective tools for generating revenues for your online business or promoting your online venture. You can select any or both the tools depending on your niche market and your expertise for successful delivery of these training methods to the satisfaction of your clients and prospects.